Hi! My Name Is Dan Moukatel

I'm a Graphic designer, UX/UI designer, Front End Developer and pattern lover, living and working in Tel-Aviv, Israel.

I graduated in 2013 from the department of visual communication at the Shenkar College of Design.

My main focus is creating great digital products and services.
I also do branding, pattern design, prints and visual design.

Feel free to contact me

© 2016 Dan Moukatel All Rights Reserved

FASHION FORCE

A project displayed at the‭ ‬“Manipulation”‭ ‬exhibition‭, ‬Jerusalem Design Week

The fashion world is driven by trends which define time and again what is right and what is not‭. ‬

On top of the fashion pyramid stands Vogue magazine‭, ‬that acts as a mediator between the fashion corporations and the end consumers‭. ‬This magazine‭ ‬“foresees”‭ ‬future trends while ignoring cultures‭, ‬society sectors and characters which it holds in contempt‭. ‬

This begs the question why Umm Kulthum‭, ‬probably the most renowned singer in the Arab world‭ - ‬and an undeniable fashion icon as‭ ‬well‭ - ‬can’t feature in Vogue magazine like other famous singers‭? ‬Broadly speaking‭, ‬what is worthy and what is unworthy‭? ‬

The headlines used in this project are actually taken from real Vogue covers‭, ‬and the juxtaposition of them with the new image raises questions about the boundary between the honorable and the shameful‭.‬

Cafe Gibraltar / +972 Magazine

Fashion Force_01

Fashion Force_04

Fashion Force_05

Fashion Force_02

Fashion Force_03

פרוייקט הנעשה במסגר התערוכה “מניפולציה” – בשבוע העיצוב של ירושלים.

עולם‭ ‬האופנה‭ ‬מוכתב‭ ‬ע‭”‬י‭ ‬טרנדים‭ ‬אשר‭ ‬קובעים‭ ‬מה‭ ‬נכון‭ ‬ומה‭ ‬לא‭ ‬לאותה‭ ‬תקופה‭.‬
בראש‭ ‬הפרמידה‭ ‬נמצא‭ ‬מגזין‭ “‬ווג‭” ‬כאשר‭ ‬הוא‭ ‬משמש‭ ‬כמטווח‭ ‬בין‭ ‬תאגידי‭ ‬האופנה‭ ‬לקהל‭ ‬הצורכי‭ ‬האופנה‭.‬
אותו‭ ‬מגזין‭ ‬מכתיב‭ ‬את‭ ‬תחזיות‭ ‬האופנה‭ ‬כאשר‭ ‬הוא‭ ‬לרוב‭ ‬מתעלם‭ ‬מתרבויות‭, ‬מגזרים‭ ‬ודמויות‭ ‬שנחשבות‭ ‬לטעמו‭ ‬לבזויים‭.‬

נשאלת‭ ‬השאלה‭ ‬למה‭ ‬אום‭ ‬כולתום‭,  ‬אחת‭ ‬הזמרות‭ ‬הידועות‭, ‬האהובות‭ ‬ואייקון‭ ‬אופנה‭ ‬בעולם‭ ‬הערבי‭ ,‬
לא‭ ‬יכלה‭ ‬להופיע‭ ‬בו‭ ‬כמו‭ ‬זמרות‭ ‬אחרות‭?‬
‭ ‬ולמעשה‭ ‬מה‭ ‬נחשב‭ ‬לראוי‭ ‬ומה‭ ‬נחשב‭ ‬לבזוי‭?‬

חשוב‭ ‬לציין‭ ‬כי‭ ‬כול‭ ‬הכותרות‭ ‬נלקחו‭  ‬משערים‭ ‬אמתיים‭ ‬של‭ “‬ווג‭” ‬וע‭”‬י‭ ‬הנחתם‭ ‬עם‭ ‬הדימוי‭ ‬החדש‭ ‬הם‭ ‬מעלות‭ ‬שאלות‭ ‬ותהיות‭ ‬לגבי‭ ‬סוגייה‭ ‬הבזוי‭/‬ראוי‭.‬