Hey 👋
My name is Dan Moukatel BUT everybody calls me Dani Mou 🤘

I'm a Pattern designer, UX/UI Graphic designer & Trendsetter based in TLV.

I graduated in 2013 from the department of visual communication at the Shenkar College of Design.

My works mashing together Middle Eastern culture and tradition, mixed with pop culture, nature, and kitsch. I produce collages, installations, and patterns that send-up and celebrate Middle Eastern culture.

The one trend I hope will go away forever is minimalism 🙅‍♂️
for me, MORE IS MORE!

© 2016 Dan Moukatel All Rights Reserved

NATI

Branding the First Gay Mizrahit Singer‭ ‬

Nati is the first openly gay Mizrahit singer‭. ‬In this project I trace Nati’s career in an attempt to delineate the‭ ‬“New Mizrahi”‭ ‬and examine homosexual/homo-erotic aesthetics in the context of the so-called Mediterranean music and the culture of the Mizrahi Jews‭. ‬

I puruse this ends by first inventing a gay Mizrahit singer-songwriter and then designing three concept albums that tell his life story‭. ‬

Mako / Cafe Gibraltar / TimeOut / Mako / FLY Conference - Leadel's 2013 Global Conference in Berlin

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The first album‭: ‬“Free”‭ – ‬Nati’s debut‭ ‬

When Nati decides to come out to his parents he doesn’t get their support‭. ‬Angry and upset‭, ‬Nati writes his respone album‭, ‬“Free”‭ – ‬which consists of surprising lyrics that challenge the Mizrahit conventions by decrying and denouncing his own parents‭. ‬For example‭, ‬the songs that narrates his parents’‭ ‬rejection are called‭ ‬“Dad‭, ‬you Negelcted”‭ ‬and‭ ‬“Mom doesn’t Protect”‭.‬

האלבום‭ ‬הראשון‭,”‬ חופשי‭” – ‬אלבום‭ ‬הפריצה‭ ‬של‭ ‬נתי

כאשר‭ ‬נתי‭ ‬מחליט‭ ‬לצאת‭ ‬מהארון‭ ‬מול‭ ‬הוריו‭ ‬הוא‭ ‬אינו‭ ‬זוכה‭ ‬לתמיכתם‭.‬ כועס‭ ‬ומאוכזב‭ ‬הוא‭ ‬כותב‭ ‬בתגובה‭ ‬את‭ ‬אלבומו‭ ‬הראשון‭, ‬“חופשי‮”‬‭ . ‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬מפתיעים‭ ‬שמאתגרים‭ ‬את‭ ‬גבולות‭ ‬ז‭’‬אנר‭ ‬המזרחית‭ – ‬טקסטים‭ ‬שבהם‭ ‬הוא‭ ‬יוצא‭ ‬נגד‭ ‬הוריו‭ ‬ואף‭ ‬מביע‭ ‬בהם‭ ‬זלזול‭. ‬ כך‭ ‬למשל‭ ‬לשירים‭ ‬שבהם‭ ‬הוא‭ ‬מספר‭ ‬על‭ ‬דחיית‭ ‬הוריו‭ ‬כשיצא‭ ‬מהארון‭ ‬הוא‭ ‬קורא‭ ‬בשמות‭ ‬הפרובוקטיביים‭ ‬“אבא‭ ‬זלזלת‮”‬‭ ‬ו“אמא‭ ‬לא‭ ‬שומרת‭”.‬

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The second album‭: ‬“New Destiny”‭ – ‬Nati’s Nouveau Riche Album‭ ‬

Following the success of Nati’s first album and the new chapter in his life‭, ‬this album celebrates his triumph in the most ostentatious in-your-face manner‭. ‬The lyrics in the album tells of his success‭, ‬the opulent world in which he lives and his desire for a husband‭. ‬

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האלבום‭ ‬השני‭ ‬“גורל‭ ‬חדש‮”‬‭ – ‬האלבום‭ ‬הנובורישי‭ ‬של‭ ‬נתי

לאחר‭ ‬הצלחת‭ ‬אלבום‭ ‬הבכורה‭ ‬של‭ ‬נתי‭ ,‬נתי‭ ‬פותח‭ ‬דף‭ ‬חדש‭ ‬בחייו‭ ‬וחוגג‭ ‬את‭ ‬ההצלחה‭ ‬שלו‭ ‬בצורה‭ ‬הכי‭ ‬“שופונית‮”‬‭ ,‬נובורישית‭ ‬ולא‭ ‬מתנצלת‭ .‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬המדברים‭ ‬על‭ ‬הפאר‭ ‬של‭ ‬העולם‭ ‬שבו‭ ‬הוא‭ ‬חי‭,‬ על‭ ‬החיפוש‭ ‬אחר‭ ‬בעל‭ ‬ועל‭ ‬ההצלחה.

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The third album‭ – ‬“Dad‭, ‬Forgive me‭, ‬I was Wrong”‭: ‬Nati’s homecoming album‭ ‬

This album repersents a closure in Nati’s relations with his parents‭, ‬following the death of his father‭. ‬He feels guilty for his first two albums that hurt his family’s good name‭. ‬From the flamboynat house in which he lived he retrurnes to his childhood neighbourhood‭, ‬to his mother’s home‭. ‬Accordingly‭, ‬the album consists of songs that deal with the concept of family honor‭, ‬with his family home and mainly with a simple asking for forgiveness‭.‬

האלבום‭ ‬השלישי‭ ‬“אבא‭ ‬סליחה‭ ‬טעיתי‮”‬‭ – ‬אלבום‭ ‬החזרה‭ ‬למקורות

באלבום‭ ‬השלישי‭ ‬של‭ ‬נתי‭ ‬הוא‭ ‬סוגר‭ ‬מעגל‭ ‬עם‭ ‬משפחתו‭ ‬לאחר‭ ‬מות‭ ‬אביו‭.‬ הוא‭ ‬מרגיש‭ ‬צורך‭ ‬להתנצל‭ ‬על‭ ‬ההתנהגות‭ ‬ועל‭ ‬המילים‭ ‬שכתב‭ ‬ושר‭ ‬בשני‭ ‬האלבומים‭ ‬הראשונים‭,‬ מילים‭ ‬שפגעו‭ ‬בכבוד‭ ‬משפחתו‭. ‬מביתו‭ ‬המפואר‭ ‬שבו‭ ‬גר‭ ‬עד‭ ‬כה‭ ‬הוא‭ ‬חוזר‭ ‬לשכונה‭ ‬שבה‭ ‬גדל‭,‬ לבית‭ ‬אמו‭. ‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬המדברים‭ ‬על‭ ‬כבוד‭ ‬המשפחה‭, ‬על‭ ‬בית‭ ‬הוריו‭ ‬ובעיקר‭ ‬יש‭ ‬בהם‭ ‬בקשת‭ ‬סליחה‭ ‬

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