Hi! My Name Is Dan Moukatel

I'm a Graphic designer, UX/UI designer, Front End Developer and pattern lover, living and working in Tel-Aviv, Israel.

I graduated in 2013 from the department of visual communication at the Shenkar College of Design.

My main focus is creating great digital products and services.
I also do branding, pattern design, prints and visual design.

Feel free to contact me

© 2016 Dan Moukatel All Rights Reserved

NATI

Branding the First Gay Mizrahit Singer‭ ‬

Nati is the first openly gay Mizrahit singer‭. ‬In this project I trace Nati’s career in an attempt to delineate the‭ ‬“New Mizrahi”‭ ‬and examine homosexual/homo-erotic aesthetics in the context of the so-called Mediterranean music and the culture of the Mizrahi Jews‭. ‬

I puruse this ends by first inventing a gay Mizrahit singer-songwriter and then designing three concept albums that tell his life story‭. ‬

Mako / Cafe Gibraltar / TimeOut / Mako / FLY Conference - Leadel's 2013 Global Conference in Berlin

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The first album‭: ‬“Free”‭ – ‬Nati’s debut‭ ‬

When Nati decides to come out to his parents he doesn’t get their support‭. ‬Angry and upset‭, ‬Nati writes his respone album‭, ‬“Free”‭ – ‬which consists of surprising lyrics that challenge the Mizrahit conventions by decrying and denouncing his own parents‭. ‬For example‭, ‬the songs that narrates his parents’‭ ‬rejection are called‭ ‬“Dad‭, ‬you Negelcted”‭ ‬and‭ ‬“Mom doesn’t Protect”‭.‬

האלבום‭ ‬הראשון‭,”‬ חופשי‭” – ‬אלבום‭ ‬הפריצה‭ ‬של‭ ‬נתי

כאשר‭ ‬נתי‭ ‬מחליט‭ ‬לצאת‭ ‬מהארון‭ ‬מול‭ ‬הוריו‭ ‬הוא‭ ‬אינו‭ ‬זוכה‭ ‬לתמיכתם‭.‬ כועס‭ ‬ומאוכזב‭ ‬הוא‭ ‬כותב‭ ‬בתגובה‭ ‬את‭ ‬אלבומו‭ ‬הראשון‭, ‬“חופשי‮”‬‭ . ‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬מפתיעים‭ ‬שמאתגרים‭ ‬את‭ ‬גבולות‭ ‬ז‭’‬אנר‭ ‬המזרחית‭ – ‬טקסטים‭ ‬שבהם‭ ‬הוא‭ ‬יוצא‭ ‬נגד‭ ‬הוריו‭ ‬ואף‭ ‬מביע‭ ‬בהם‭ ‬זלזול‭. ‬ כך‭ ‬למשל‭ ‬לשירים‭ ‬שבהם‭ ‬הוא‭ ‬מספר‭ ‬על‭ ‬דחיית‭ ‬הוריו‭ ‬כשיצא‭ ‬מהארון‭ ‬הוא‭ ‬קורא‭ ‬בשמות‭ ‬הפרובוקטיביים‭ ‬“אבא‭ ‬זלזלת‮”‬‭ ‬ו“אמא‭ ‬לא‭ ‬שומרת‭”.‬

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The second album‭: ‬“New Destiny”‭ – ‬Nati’s Nouveau Riche Album‭ ‬

Following the success of Nati’s first album and the new chapter in his life‭, ‬this album celebrates his triumph in the most ostentatious in-your-face manner‭. ‬The lyrics in the album tells of his success‭, ‬the opulent world in which he lives and his desire for a husband‭. ‬

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האלבום‭ ‬השני‭ ‬“גורל‭ ‬חדש‮”‬‭ – ‬האלבום‭ ‬הנובורישי‭ ‬של‭ ‬נתי

לאחר‭ ‬הצלחת‭ ‬אלבום‭ ‬הבכורה‭ ‬של‭ ‬נתי‭ ,‬נתי‭ ‬פותח‭ ‬דף‭ ‬חדש‭ ‬בחייו‭ ‬וחוגג‭ ‬את‭ ‬ההצלחה‭ ‬שלו‭ ‬בצורה‭ ‬הכי‭ ‬“שופונית‮”‬‭ ,‬נובורישית‭ ‬ולא‭ ‬מתנצלת‭ .‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬המדברים‭ ‬על‭ ‬הפאר‭ ‬של‭ ‬העולם‭ ‬שבו‭ ‬הוא‭ ‬חי‭,‬ על‭ ‬החיפוש‭ ‬אחר‭ ‬בעל‭ ‬ועל‭ ‬ההצלחה.

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The third album‭ – ‬“Dad‭, ‬Forgive me‭, ‬I was Wrong”‭: ‬Nati’s homecoming album‭ ‬

This album repersents a closure in Nati’s relations with his parents‭, ‬following the death of his father‭. ‬He feels guilty for his first two albums that hurt his family’s good name‭. ‬From the flamboynat house in which he lived he retrurnes to his childhood neighbourhood‭, ‬to his mother’s home‭. ‬Accordingly‭, ‬the album consists of songs that deal with the concept of family honor‭, ‬with his family home and mainly with a simple asking for forgiveness‭.‬

האלבום‭ ‬השלישי‭ ‬“אבא‭ ‬סליחה‭ ‬טעיתי‮”‬‭ – ‬אלבום‭ ‬החזרה‭ ‬למקורות

באלבום‭ ‬השלישי‭ ‬של‭ ‬נתי‭ ‬הוא‭ ‬סוגר‭ ‬מעגל‭ ‬עם‭ ‬משפחתו‭ ‬לאחר‭ ‬מות‭ ‬אביו‭.‬ הוא‭ ‬מרגיש‭ ‬צורך‭ ‬להתנצל‭ ‬על‭ ‬ההתנהגות‭ ‬ועל‭ ‬המילים‭ ‬שכתב‭ ‬ושר‭ ‬בשני‭ ‬האלבומים‭ ‬הראשונים‭,‬ מילים‭ ‬שפגעו‭ ‬בכבוד‭ ‬משפחתו‭. ‬מביתו‭ ‬המפואר‭ ‬שבו‭ ‬גר‭ ‬עד‭ ‬כה‭ ‬הוא‭ ‬חוזר‭ ‬לשכונה‭ ‬שבה‭ ‬גדל‭,‬ לבית‭ ‬אמו‭. ‬האלבום‭ ‬מכיל‭ ‬טקסטים‭ ‬המדברים‭ ‬על‭ ‬כבוד‭ ‬המשפחה‭, ‬על‭ ‬בית‭ ‬הוריו‭ ‬ובעיקר‭ ‬יש‭ ‬בהם‭ ‬בקשת‭ ‬סליחה‭ ‬

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